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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q91-Q96):

NEW QUESTION # 91
What is true about Inbox message:

A. Contact owns the message not the device.
B. It can open any public url also and not only cloud page
C. Alert+inbox consume 1 supermessage.
D. Device owns the message not the contact.

Answer: B

Explanation:
In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.

NEW QUESTION # 92
When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. immediately when the STO activity arrives
B. At the hour user engages Within the next 24hours
C. Within the first minute of next hour.
D. with the next hour

Answer: B

Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.

NEW QUESTION # 93
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. First create and setup a business/advertising account with the audience platform
B. No steps are required since it is already configured in your Marketing Cloud account.
C. Call the platform hotline to ask for permission to send advertisements.
D. Have subscribers opt-in.

Answer: A

NEW QUESTION # 94
Where would you set a threshold limit in social studio

A. workspace settings
B. column in engage
C. tab in engage
D. enterprise admin settings

Answer: A

Explanation:
Understanding Threshold Limits: In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
Navigating Social Studio: Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
Workspace Settings as the Key: Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
Detailed Steps Within Workspace Settings:
Access Workspace Settings: In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
Notification Settings: Within "Workspace Settings," you look for a section related to "Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
Threshold Configuration: Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
Why Other Options Are Incorrect:
A . Enterprise Admin Settings: Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
C . Tab in Engage: Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
D . Column in Engage: Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
"Thresholds" in "Admin" settings refer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, making B. workspace settings the correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.

NEW QUESTION # 95
What does Einstein copy Insight take into account, (Select 3 answer)

A. Frequently used phrases in subject line
B. engagement data
C. spelling and punctuation errors
D. emotional tone of subject line

Answer: A,B,D

NEW QUESTION # 96
......

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